Leicester Case Studies
Real stories, practical solutions, and results that matter.
In Leicester, we support a wide mix of businesses, from startup service providers to high-street shops and trades looking to modernize.
Our approach blends local understanding with practical digital marketing that gets results.
Below are three examples that reflect the kind of work we do and the kind of progress you can expect.
Meet Jason Stephenson
Jason had just taken the leap to start his own domestic plumbing service after over a decade working for larger firms. Skilled, reliable, and with a solid reputation through word of mouth, he was confident in the work, but not in the business side. With no website, no Google listing, and no digital presence at all, he was invisible to anyone who didn’t already know him. He came to us looking for one thing: a simple, affordable way to get found online and start bringing in steady work on his own terms.
Jason Stephenson
I just needed to get found, and now I’m getting calls from people I’ve never even met. It finally feels like I’m in business for real.”
Jason Stephenson, Leicester Plumbing Services
Jason's Snapshot
"I just needed to get found, and now I’m getting calls from people I’ve never even met."
The Solution
“We broke his launch into four clear, strategic steps, built for speed, visibility, and trust.”
Google Business Profile Setup
We claimed and optimized his Google profile, added key service areas, opening hours, and a “Call Now” button, giving him instant local visibility on maps and search.
One-Page Website Build
A clean, mobile-optimized site with service details, a brief about section, and a strong call-to-action. We used real testimonials from past clients and photos of recent jobs to build trust fast.
Simple Lead Capture
We added a clear enquiry form to the site with just four fields, name, postcode, service needed, and preferred contact method, making it quick and easy for customers to get in touch.
Starter SEO Strategy
We chose five long-tail local keywords (like “emergency plumber Leicester”) and used them naturally across his page, meta titles, and image tags to help Google rank the site.
Results & Benefits
What Changed After We Put the Right Foundations in Place
Jason’s Google listing was live and showing for key search terms like “plumber near me Leicester” within 10 days.
In the first two weeks, he received over 90 profile views and three direct calls, two of which led to paid jobs. By the end of the month, he had six new customers and a growing list of five-star reviews.
More importantly, he now had a simple system working in the background: a site to send people to, a listing that built trust, and a way for potential customers to contact him day or night.
“I just needed to get found, and now I’m getting calls from people I’ve never even met.”
What started as a leap into self-employment quickly became a steady, local business with a real online footprint, and a future he could build on.
Result One
Google Profile Live in 10 Days
Indexed and ranking for local searches like “plumber Leicester” and “emergency plumber near me.”
Result Two
6 New Customer Jobs in the First Month
All from organic searches and profile clicks, no ads or directories.
Result Three
First 3 Five-Star Reviews Within 3 Weeks
Built instant trust with new customers and helped boost visibility.
Result Four
Website Call Button Used 9 Times in Month One
Proved mobile setup worked, and that customers wanted fast, direct contact.
Want to see how other local businesses transformed their results?
Explore our other case studies:-
Digital Marketing for a Local Retailer in Melton Mowbray
PPC Campaign Results from Nottingham
Email Strategy That Converts in Peterborough
BOOK A FREE SWOT ANALYSIS OR SOCIAL MEDIA/MARKETING AUDIT
We Offer 3 Free Services to Help You Grow
SWOT Analysis:- We’ll quickly assess your Strengths, Weaknesses, Opportunities, and Threats, giving you a clear picture of where your business stands and how to grow.
Social Media Audit:- We review your profiles, content, and performance across platforms like Facebook and Instagram, showing what’s working, what’s not, and how you compare to others.
Marketing Strategy Review:- Get a fresh, expert perspective on how to attract more customers, improve your visibility, and take the next steps, with no pressure, just honest insight.
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