Stage Two:- Content & Conversions

Now that you're getting traffic, this stage focuses on turning it into leads, calls, and sales through smart content and better on-site strategy.

What Happens in Stage Two?

In Stage Two, we audit and improve your content, sharpen your messaging, and optimise your pages for conversion, not just traffic.

On-site content audit
SEO blog strategy
Homepage + landing page improvements
Add reviews, FAQs, trust indicators
Better CTAs and internal linking
Page flow and structure analysis

How the Startup Program Actually Works

The Startup Program is a structured 12-month strategy broken into four contracted stages. 

If you’re reading this, you’re looking at Stage Two, but you don’t have to start here.

Also, you don’t have to commit to the full 12 months up front, just to the stage that fits your current goals.

Each stage is a separate, contracted project with its own deliverables, results, and billing. 

"You can"

Choose one stage

Move to the next once results are proven

Or commit to all four stages and save with a full-program discount

Week 1:- Content audit + SEO blog strategy
Week 2:- Homepage and service page optimisation
Week 3:- Add conversion-focused content (FAQs, reviews, CTAs)
Week 4:- Publish blog + test CTA placements and flow

Payment Options:-

Each stage can be paid monthly over 3 months, or in full upfront at a reduced rate.

4 Stages
3 Months Each
Pay Monthly or Upfront
Structured → Measured → Results-led
Only progress to the next stage if the current one works

Why This Stage Matters

Most small business websites fail to convert. Stage Two fixes that.
We turn your site from a passive brochure into a lead generator , with structure, trust, and messaging that actually works.

Want Your Website to Actually Convert Visitors?

If you're ready to turn traffic into real enquiries, let's talk about whether Stage Two is the right move.

The Takeover Strategy

Melton Mowbray, Leicestershire, UK

info@thetakeoverstrategy.com

Tel: 01664 784033

Based in the East Midlands - serving the UK

Trusted by local UK businesses

Registered UK business

© 2025 The Takeover Strategy. All rights reserved.

Home Privacy Policy Terms Of Use Anti Spam Policy Contact Us DMCA