STAGE TWO
"BUILDING PLATFORM FOUNDATIONS"

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Overview of The Digital Takeover Course
"Building Platform Foundations"

Digital Course

Our Digital Takeover Course Program complements our Start Up Business Services Program. Instead of implementing the stages directly, you can purchase the digital takeover course, this allows you to learn and implement at your own pace.


Stage Two Curriculum 

In the second stage the modules are:

How to Build a Successful Blog

Learn how to create Great Content

How to create SEO for your Blog

How to set up your own CRM System

How to raise Analytics for your Blog

How to set up Email Marketing


Enrollment Process
Purchase:- Purchasing our course is very simple

Confirmation Emails

After your purchase, you will receive a confirmation email, this confirms your purchase.

Within an hour you will receive another email which will have your login details attached to enable you to login to "The Takeover VIP Lounge" 

Once you are in the Takeover VIP Lounge you will be able to access your course. 

Support
You will receive a support link in your confirmation email to book a call with any team member anytime.

Our team is here to support you whenever you need assistance. 

We look forward to guiding you through your Start Up Digital Takeover journey!



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A SWOT analysis is a simple tool that helps businesses look at their Strengths, Weaknesses, Opportunities, and Threats. By examining these four areas, companies can learn more about what they do well, where they can improve, and what challenges they face in the market. 

We offer a free SWOT analysis to help businesses of all sizes understand their position and find ways to grow. This service shows our dedication to helping companies plan better and succeed in the long run.

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Why our Strategies just can't be beaten when were building platform foundations!


Real World Experiences - With hundreds of successful start-ups and thousands of businesses restructured and grown, we have a history of delivering results. Our strategies are built on real-world experience and tested methods, ensuring they work every time.


Not a one-size fits all approach - We don’t use a one-size-fits-all approach. Our strategies are customized to fit your specific business challenges, ensuring maximum impact and sustainable growth. .


Our  Growth Strategies - Our team of Business Development Entrepreneurs brings a diverse range of skills and knowledge. We cover everything from launching start-ups to digital transformations, restructuring, and scaling businesses, giving you a complete solution for success.



BOOK A FREE SOCIAL MEDIA AUDIT

A social media audit is a process that helps businesses review their social media presence. It looks at how well their profiles are performing, what content works best, and how they compare to competitors. 

We offer a free social media audit to help businesses understand their strengths and areas for improvement on platforms like Facebook, Instagram, and Twitter. This service shows our commitment to helping companies enhance their online presence and connect better with their audience.

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Introduction to the Modules
What you will learn in Stage Two
"Building Platform Foundations"

In Stage Two of this course, you’ll further develop the practical skills needed for building platform foundations that strengthen your online presence and foster meaningful audience engagement.

To begin with, How to Build a Successful Blog walks you through the core elements that make a blog both appealing and effective.

Next, in Learn How to Create Great Content, you’ll uncover techniques for writing and sharing valuable information that truly connects with your readers.

Following that, How to Create SEO for Your Blog introduces strategies to boost your visibility on search engines, helping your audience find your content with ease.

Then, in How to Set Up Your Own CRM System, you’ll discover how to manage customer relationships efficiently and maintain consistent communication.

Afterward, How to Raise Analytics for Your Blog equips you with tools to track performance, analyze data, and make smarter, insight-driven decisions.

Finally, in How to Set Up Email Marketing, you’ll learn to build effective email campaigns that keep your audience engaged and drive consistent traffic to your blog, further reinforcing your building platform foundations for sustainable success.

Take a look below


Student learning building platform foundations through content creation

How to Build a Successful Blog

Learn how to assess your interests and market demand to find blog topics that you enjoy creating and that also provide value to your readers.

We'll cover how to write engaging and informative posts that connect with your audience. I'll also share tips on content structure, like using headings, bullet points, and images to improve readability.

We’ll guide you through SEO basics like keyword research, on-page optimization, and link building to boost your blog’s visibility and attract organic traffic.
We’ll cover strategies like social media, blogging communities, and email marketing to help you build a loyal audience and boost engagement.
We will show you how to use analytics tools to track your blog's performance, including visitor numbers, bounce rates, and popular content.

Learn how to create Great Content

You'll learn how to perform audience research, create personas, and tailor your content to meet their needs and interests.

First, we’ll explore techniques for writing compelling titles. Next, you’ll learn strategies and tips to optimize headlines for better search visibility.
You'll learn how to structure your articles, incorporate storytelling elements, and provide insights that genuinely enhance your readers' lives.

You'll learn about design principles, tools for creating visuals, and how to ensure your imagery aligns with your overall message and brand identity.

To start, we’ll cover strategies for distributing your content on social media. After that, we’ll explore email marketing and SEO techniques to maximize your reach and connect with your audience.

How to create SEO for your Blog

First, you’ll learn to identify keywords your audience searches for. Then, using tools like Google Keyword Planner, you’ll understand intent and competition to pick the best terms.
We’ll cover the importance of internal linking, image alt tags, and URL structures to enhance both readability and search engine crawls. 

To begin, you’ll discover best practices for formatting content with bullet points and multimedia. Next, you’ll ensure your content answers your audience’s questions.
You’ll learn about responsive design principles and tools to test your website’s speed. This knowledge will help improve user experience and boost your search engine rankings.

First, you’ll master outreach strategies to earn quality backlinks. Next, you’ll create shareable content that increases visibility and builds your blog’s authority in search results.

How to set up your own CRM System

You’ll learn about the different types of CRMs available, we will focus on Hubspot.

We'll explore hubspots features and solutions, such as automation, reporting, and integration possibilities.

You’ll learn how to set up fields for entering customer data, create customizable dashboards, and configure lead tracking.

We’ll cover techniques for importing your existing customer data into your hubspot. You’ll learn best practices for organizing this data, including categorizing contacts by demographics, purchase history, and engagement. 

You’ll learn how to create user guides, provide hands-on training sessions, and encourage feedback for continuous improvement. Keeping your team engaged and well-informed will ensure hubspot delivers long-term benefits.

How to raise Analytics for your Blog

We’ll start by introducing you to essential analytics tools, with a primary focus on Google Analytics. You’ll learn how to create an account, set up tracking codes, and install any necessary plugins for your blogging platform.

You'll learn about important data points like pageviews, unique visitors, bounce rate, and average session duration.

We’ll teach you how to use analytics to understand reader behaviour, including demographics, geographic locations, and interests.
We’ll cover how to set up specific goals within your analytics tools. Whether it’s capturing email sign-ups, downloads, or sales, you’ll learn how to track these conversions

How to set up Email Marketing

You’ll learn why email marketing is an essential tool for engaging your audience and driving traffic to your blog. We’ll discuss the benefits of building an email list and how it can significantly enhance your blogging efforts.

We’ll explore popular options like Aweber, highlighting it's features, pricing, and ease of use.

You’ll learn how to create effective sign-up forms to attract subscribers. We’ll discuss best practices for form placement, design, and the types of incentives you can offer, such as exclusive content or freebies.

You’ll learn about the importance of subject lines, personalization, and segmenting your audience to deliver tailored messages. By mastering these techniques, you’ll increase your open and click-through rates.

You’ll learn how to create welcome emails, drip campaigns, and follow-ups based on user behaviour.

Why is Building Platform Foundations Important?

Stage Two equips you with essential tools to create, promote, and analyze content effectively, all while building platform foundations for sustainable growth.

Through hands-on learning, you’ll master skills that help you attract a loyal audience, amplify engagement, and drive business results. As you apply these strategies, you’ll not only refine your content approach but also reinforce your building platform foundations, ensuring long-term digital success.

BOOK YOUR FREE LOCAL STRATEGY CALL

You can book a free call with our team! 

This call is a great chance to talk about your needs and how we can help you. 

We will listen to your ideas, answer your questions, and give you helpful advice. 

Our goal is to support you and find the best way to move forward. 

Just let us know when you are available, and we’ll set up a time to chat!

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