Hello & Welcome to The Takeover Strategy, Welcome, Welcome, Welcome!
Today we are going to talk about Lead Funnels & Sales Funnels, now I can’t go giving the game away here, but in this blog, you are going to get some valuable insights into Lead and Sales Funnels. Like anything when something is new to you, it’s so confusing to know what to do and when to do it! It doesn’t help that there is so much information out there on these subjects, with everyone adding their little spin on it which makes it even more confusing! But fear not, as you have found the information and the blog where the information is pure and just straightforward, with no adding our spin on it, just telling how it is and how to do it! As I mentioned in this blog I won’t give you all the tricks of the trade, but if you join the BLOG then over some time you will know exactly what to do and when to do it. So let’s get stuck in then and see what we can unpack for you in the world of Lead Funnels & Sales Funnels.
So how will Lead Funnels fit your business? How can you get the best out of Lead Funnels for your business?
Let’s run through a few Lead Funnels for you, these are pretty Standard!
Standard Lead Funnels:- I like to call this a standard Lead Funnel as it’s pretty much a run-of-the-mill standard funnel where you have an opt-in page, for example, this could be an opt-in page on a website home page, as the client logs in a pop up presents itself and asked you to sign up to the blog, this is where you would be requesting their name and email address, the reason you want them to sign up to your blog is that a. they will hopefully come back and interact with your content, and b. because you want to build an email list of potential customers for the future where you can set up sales funnels in the future to keep these people in the loop of what you are currently doing and also what fantastic products or services you have currently available. There are other forms of so-called standard lead funnels, you could offer something in return for their contact details, for example, you have a FREE E-BOOK to offer, so in your pop-up opt page you could have an E-BOOK to offer and offer this an exchange, however, the E-BOOK has to have value in it and be something that the client or customer will need or could benefit them in the future. You could also use this method to offer a free voucher code for sign-up or a gift.
Survey Lead Funnels:- Are a good lead funnel to build trust with your audience, as when you start your survey funnels and you are asking various questions, as you get your results back, you can then action your sales funnels to represent the answers in which you received that will gather you more sales and more leads in the future. I am sure you have seen this kind of funnel on LinkedIn, they are used very heavily of LinkedIn! This is where you will get to choose an answer from a question, although you’re not giving your email address out on LinkedIn, the Survey builder will strategically be building research based on the answers, and off of these answers, he or she will be able to build potential successful sales funnels in the future. You could work them the same on social media platforms, gathering up data or even putting one on your website or have one as part of a sales funnel where you ask the potential buyer a series of questions, however, you have to be mindful not to be too heavy within the sales transaction process, as you don’t want to scare them off. The beauty of this is that it also can look at the negative side of a sales process, meaning sales funnels, what I mean is how not to set them up. I like this Lead funnel as it makes the whole process more personable, so if you are a customer or a client you feel like you are part of the process, they get to know you as an individual or as a brand, which makes it more likely they will come back, as everyone loves to be loved.
Blog Post Lead Funnels:- Now if you haven’t got a blog that’s ok, but I do suggest you get one, they are worth their weight in gold! Whether you have a service or a brand a Blog would work wonders for you, it’s all about building an audience, you need as many pathways to building an audience as you can, the more the merrier! Now, you could do this in various ways, it depends on what you are selling, whether it’s a product or service. You could have a BLOG Post with a link on it that leads to pop up which could be a survey asking various questions, where they have to give their contacts details, or could be a FREE E BOOK, they add their contact details, then they are sent a thank you email, thanking them and they get sent the download on email. You could do this again with a voucher or gift, so rather than marketing the funnel you are marketing the blog post which could be done through many different forms such as Social Media, Blogging Websites & forums, so it’s another way of organic marketing.
OK, there is a brief overlay on some lead funnels, make sure you sign up to our BLOG so we get your email and contact details before you go 🙂
In September we will be releasing our first strategies which will be based on Digital Marketing and included in these modules will be copywriting whether you want to purchase it individually or as a package. We will cover everything you need to know on Lead Funnels & Sales Funnels which will be easy to follow and easy to put together PDFs and Video Tutorials to implement into your own business to increase revenue and growth in social media. All the strategies fit into one, although they are individual, they will include Lead/Sales Funnels, Email Marketing, Digital Marketing, Copywriting, Social Media every platform implementation with tricks and tips, and last but not least Freelancing, so you could implement all together and create new Freelancing business.
Right, then Sales Funnels 🙂 There are a lot more avenues when it comes to Sales Funnels, both Lead Funnels and Sales Funnels are as valuable as each other, as Lead Funnels are your bread and butter for creating solid Sales Funnels. Let’s get stuck in then;
Video Tutorial Sales Funnels:- I do like this one I have to be honest it’s one of my favorites, probably because I like to do videos, I just find them more personable to the customer/client, they can relate to you, and your personality, if you have rubbish personality then I’d probably steer clear of this one 🙂 So this can be set up and put through organic traffic, social media, Blog Posts, Blogging websites, and forums (if they allow video links) So it’s a bit like a FREE E-BOOK in some ways, you get the customer/client to click the link and they go through to a video tutorial where you explain the products or services available, you then send them through a series of cells, this is what I like to call them! The client gets taken to the sales page let’s say it’s a new Aftershave, the first page they hit is an upsell page, and on this page, you are offering the aftershave they want to purchase, but also they can have the moisturizer if they take two for a cheaper price, at this stage the client will either accept or refuse. If they refuse you can then take them to a Downsell page, which offers the same two products for a discounted price if they take the extra product! If they refuse they then go through to the main sales page, you could do one more, maybe, but it’s risky as you don’t want to scare them off. If we reverse back to the upsell and they accepted, you could then do another upsell, if they accept you could keep going, until you do the Downsell.
Home Page Sales Funnels:- This is another nice one. So you have all your social media platforms set up, let’s say they are the following YouTube, Google Search/ADS, TikTok, Instagram, Facebook, Linkedln, Gmail, Twitter, and Tumblr these are your gateways, then gateways into your home page on your website or your blog or even both. Clients enter your home page through organic traffic, Paid Traffic, or they are members or they are connected to your Blog through the email list you have built up, which is your email marketing list. Your home page can then have different lines of opt-in pages, sales pages, and blog lead funnels or sales funnels. So a client would opt into your blog, for example, they could then be led through to a Sales Page which could then have a upsell and Downsell as explained in Video Tutorials.
Advertorial Sales Funnels:- Another good one is Advertorial Sales Funnels, which is an art in itself, as you tell a story in this one! What I mean by a story it would be an article of some sort, it could be a blog post on an influencers page, you could rent or hire space on someone’s Blog that already has 1000’s of people viewing their work, or I find content hubs are good, but my preferred is a landing page of some sort, but you need the traffic for this, but you could get that traffic as long as your getting loads of views on your social media, but there are so many different ways, sharing to group, organic posting and so on. With this, you need to create a story, so being a good copywriter is always handy! There is a certain way to tell a story, if you take a look at this VIDEO LINK it explains about writing a story, where you need to build intrigue. With a story, you always need to start with drama! I shall give you an example, let’s take a series you are watching, I don’t know let’s say Game of Thrones, and the next episode always starts with the drama from the previous episode, that is how you need to start, you need to HIGHLIGHT THE PAIN that was felt in the Article, as at this point the reader needs to engage! Once they have read the engagement you will bring them into the story, building anticipation, you will then Amplify that PAIN as you did at the beginning of the article, and you can then OFFER A SOLUTION TO THE PAIN caused in the story, I would add a CLICK in there as well, I call it a CLICK, it’s when the reader relates themselves to what’s happening or they think that this resembles my current issues, you then offer a solution, click here sales page/landing page, upsell, down-sell if needed, boom SALES!
So there you have it, I hope that helped you. If you have any questions, please feel free to drop me and my team a line and we will be happy to help you
Thank you for reading our BLOG today,
Remember, Keep that fire Burning!
Until Next Time Love & Light
All the best
John Thompson
