PETERBOROUGH Case Studies
Real stories, practical solutions, and results that matter.
From independent retailers to local service businesses, we help companies across Peterborough turn their digital presence into a consistent source of high-quality leads.
Below is one example that shows what happens when you stop relying on referrals and start building a real marketing engine, built for response, not just reach.
Meet James Foster
James ran a successful independent kitchen showroom near Fengate. His products were top quality, his customers loved him, but leads came in fits and starts. His website wasn’t generating enquiries, his ads weren’t converting, and he didn’t know where the gaps were.
“We had a great reputation, but I always felt like we were waiting for the phone to ring. We needed to be more proactive, more strategic.”
He wasn’t looking for pulled from the sky analytics or vanity metrics. He wanted bookings.
James Foster
“We had a great reputation, but I always felt like we were waiting for the phone to ring. We needed to be more proactive, more strategic.”
James Foster, Kitchen Showroom
James Snapshot
“We had a great reputation, but I always felt like we were waiting for the phone to ring."
The Solution
“We built a lead generation system - clear, measurable, and designed to drive action.”
Website & Offer Audit
We reviewed his website and key messaging. No clear CTA, no funnel, and a high bounce rate. His ‘free consultation’ offer was buried three clicks deep. We fixed that fast.
Lead Funnel & Landing Page
We built a high-converting lead page with one focus, turn visitors into consultations. No rubbish, just proof, benefits, and a clear call to action.
Paid Ads With Local Focus
We launched two campaigns (Google and Facebook) targeting Peterborough homeowners actively searching for kitchen upgrades. Ad copy used urgency, trust signals, and real customer testimonials.
CRM + Tracking Setup
We integrated the funnel with HubSpot, added lead source tracking, and built a lightweight email follow-up sequence to catch warm leads that didn’t book on the first visit.
Results & Benefits
Once everything was live, James had a system that worked, and kept working.
Leads came in steadily, conversions went up, and he finally had visibility over where enquiries came from.
Result One
23 leads in the first 30 days
Every one tracked and followed up automatically.
Result Two
14 consultation bookings
Up from just 4 the month before.
Result Three
Enquiries now come through the site, email, and Google
Multi-channel visibility created confidence and control.
Result Four
Cost-per-lead dropped by 43%
No more wasted spend on vague ads and slow landing pages.
Email isn’t dead , but it has to be done right.
Here’s how others succeeded:-
Retail SEO Improvements in Corby
Conversion Optimization in Loughborough
BOOK A FREE SWOT ANALYSIS OR SOCIAL MEDIA/MARKETING AUDIT
We Offer 3 Free Services to Help You Grow
SWOT Analysis:- We’ll quickly assess your Strengths, Weaknesses, Opportunities, and Threats, giving you a clear picture of where your business stands and how to grow.
Social Media Audit:- We review your profiles, content, and performance across platforms like Facebook and Instagram, showing what’s working, what’s not, and how you compare to others.
Marketing Strategy Review:- Get a fresh, expert perspective on how to attract more customers, improve your visibility, and take the next steps, with no pressure, just honest insight.
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