melton mowbray case studies
Real stories, practical solutions, and results that matter.
Meet Rachel Stevens
Rachel had been selling handmade candles at Melton’s Sunday market for three months. People loved the product, but when they asked, “Can I find you online?” she had nothing to show them. No Google listing, no website, and no email beyond a personal Gmail.
Like a lot of creatives, Rachel was hesitant. “I’m not techy, and I don’t know where to start,” she told us.
Rachel Stevens
“I didn’t think I could do this, it’s not as scary now.”
Rachel Stevens, Handmade Candles, Melton Mowbray
Rachels Snapshot
“I didn’t think I could do this, it’s not as scary now.”
The Solution
"We broke her journey into three simple strategic stages"
Foundations First
We helped her register a .co.uk domain, set up a Gmail-based business email, and claim her Google Business Profile. Within 24 hours, she was visible on maps and had a “Send Message” button active.
Site Setup
Built her a 3-page site (Home, Gallery, Contact) using mobile-first design. We added real product photos from her phone, a quick ‘About Me’ intro, and a contact form linked to her business email.
Starter SEO
Chose 5 local keywords with low competition: “handmade candles Melton Mowbray,” “gift shop Melton,” etc. Added them naturally into page copy, image titles, and her Google profile.
Results & Benefits
What Changed After We Put the Right Foundations in Place
Within just three weeks of launching her website and Google Business Profile, she began showing up in local searches, not with ads, but with genuine organic visibility. Her profile received over 80 views in the first week alone, leading to three enquiries from local customers, including one from a boutique shop interested in stocking her products. But beyond numbers, the biggest shift was confidence: she no longer felt invisible. She had a professional digital presence she could share, a place customers could find her, and a foundation she could grow on. What started as a market stall became a business people could actually discover, and trust.
Result One
Website indexed and showing in Google within 10 days
That meant she was now appearing in searches her competitors had been dominating for months.
Result Two
Google profile got 80 views in the first week
Local customers were finding her even when she wasn’t trading at the market.
Result Three
She received 3 local email enquiries within 3 weeks, including one from a boutique shop
That single enquiry led to her first wholesale conversation - something she hadn’t even imagined.
Result Four
For the first time, people were finding her without her being at the market
She was finally working on the business, not just in it.
Want to see how our strategy works across different industries and locations?
Take a look at more real-world case studies from nearby areas:-
PPC Growth for Local Business in Nottingham
Email Marketing Strategy in Peterborough
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