loughborough Case Studies
Real stories, practical solutions, and results that matter.
Loughborough is full of great businesses doing good work, but many hit a ceiling. Growth plateaus, referrals dry up, and marketing becomes reactive instead of strategic.
This is the story of one business owner who decided to stop coasting and take growth seriously, with a digital strategy built for momentum.
Meet Mike Gattersmore
Mike runs a personal training studio just outside the town centre. He had a good reputation, loyal clients, and solid word-of-mouth. But things were starting to slow. His marketing felt patchy, his leads were unpredictable, and his site wasn’t pulling its weight.
“We weren’t in trouble, but we were stuck. We needed proper strategy, not guesswork.”
Mike didn’t want to spend more. He wanted to spend smarter.
James Foster
“We weren’t in trouble, but we were stuck. We needed proper strategy, not guesswork.”
Mike Gattersmore, Personal Trainer
Mikes Snapshot
“We weren’t in trouble, but we were stuck. We needed proper strategy, not guesswork.”
The Solution
“We connected the dots, website, ads, funnels, and follow-up, into a single, focused strategy.”
Strategic Audit & Positioning
We reviewed Mike’s digital presence from top to bottom, website, keywords, Google profile, socials, and ads. Then we repositioned his core message around results, trust, and expertise.
Funnel Build & Offer Optimization
We built a conversion-focused funnel with a low-barrier entry offer (free session + body scan) and tied it to a booking calendar. Every click had a purpose.
Paid Traffic + Organic Boost
We ran Google Ads focused on “personal trainer Loughborough” and gym-related searches. Meanwhile, we updated his Google profile, added reviews, and reworked service page copy to boost local SEO.
CRM, Follow-up & Visibility Tracking
We linked everything through HubSpot, tracking leads, automating email follow-up, and recording where every enquiry came from. Mike finally had data he could act on.
Results & Benefits
Within six weeks, the studio was seeing measurable growth.
Not just more leads, better leads. And a marketing system that didn’t fall apart when things got busy.
Result One
32 leads in the first six weeks
More than double the previous period, with full tracking and follow-up.
Result Two
18 new clients onboarded
Funnel and email follow-up converted trial sessions into paying members.
Result Three
3 top-three Google rankings secured
Including “PT Loughborough” and “body scan near me.”
Result Four
Time spent chasing leads: cut in half
The system did the work, from capture to conversion.
Loughborough (Conversion Optimization – Service Business)
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PPC Campaign Success in Nottingham
Email Strategy for Engagement in Peterborough
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