Why We Use Aweber, Hubspot & OptimizePress
The Tools Behind Your Success

Discover How Email Marketing and Lead Generation Tools Drive Real Growth

Effective web development, email marketing an lead generation are the cornerstones of any successful digital marketing strategy. 

By utilizing the right tools, businesses can automate personalized email campaigns to nurture leads, while strategically targeting potential customers to boost conversions. 

At The Takeover Strategy, we leverage advanced email marketing platforms and cutting-edge lead generation techniques to drive engagement and maximize ROI, ensuring sustained growth for our clients.

Aweber —Powerful Email Marketing That Works for You

Email marketing remains one of the highest ROI marketing channels, giving you direct access to your audience’s inbox. Aweber is our go-to email marketing platform because it combines simplicity with powerful automation features that save you time and boost your results.

We're here to support you every step of the way.

How Aweber Supports Email Marketing and Lead Generation

Aweber lets you create beautiful, professional email campaigns with a simple drag-and-drop editor. 

Whether you want to send newsletters, launch promotions, or build automated email sequences, Aweber makes it easy. 

You can segment your audience based on behavior or preferences, ensuring each message is relevant and targeted.

The Business Benefits of Email Marketing and Lead Generation

Automated Email Campaigns:- Set up “if this, then that” style sequences that nurture leads while you focus on other tasks.
High Deliverability:- Aweber’s servers make sure your emails land in inboxes, not spam folders.
Detailed Analytics:- Track open rates, clicks, and conversions to refine your strategy.
Mobile-Friendly Design:- Emails look great on any device, improving engagement.

With Aweber managing your email marketing, you maintain consistent communication with your audience, build trust, and drive sales, all with less effort on your part.

HubSpot — Your Complete CRM with Built-In Lead Generation Tools

Customer relationships are the backbone of any successful business. Hubspot CRM is the powerful tool we use to help you keep track of every interaction, from the first lead to a loyal customer. It’s a central hub where you manage contacts, sales pipelines, and marketing campaigns, making your sales process smoother and more efficient.

We're here to support you every step of the way.

How HubSpot Supports Lead Generation and Email Marketing

Hubspot CRM automatically records your contacts’ details, communication history, and deals in progress. 

It also integrates with your email marketing and website tools, so you have a 360-degree view of your customers’ journey. 

Automated reminders and follow-up sequences help you stay on top of opportunities without missing a beat.

How Email Marketing and Lead Generation Drive Business Growth

Organized Contact Management:- All your customer info in one place, accessible anytime.
Sales Pipeline Visualization:- Track where each lead is in the buying process for smarter follow-ups.
Marketing & Sales Automation:- Automate tasks like emails, lead scoring, and deal updates.
Insightful Reporting:- Understand what’s working and where to improve with easy-to-read dashboards.

With Hubspot, you spend less time chasing leads and more time closing deals, while providing personalized experiences that keep customers coming back.

OptimizePress — Build Websites That Boost Email Marketing and Lead Generation

Your website is often the first impression potential customers get of your brand. OptimizePress gives us the ability to create beautiful, user-friendly websites and sales funnels that guide visitors toward taking action — whether that’s signing up for your newsletter, booking a consultation, or making a purchase.

We're here to support you every step of the way.

How OptimizePress Supports Email Marketing and Lead Generation

OptimizePress is a WordPress plugin designed specifically for marketers and small businesses. 

It includes a drag-and-drop page builder, customizable templates, and built-in integrations for email marketing and payment gateways. 

This means you can launch professional landing pages and sales funnels quickly without needing to code.

Business Benefits of Email Marketing and Lead Generation

Conversion-Focused Design:- Templates and elements built to maximize leads and sales.
Easy Integration:- Connects seamlessly with Aweber, Hubspot, and other essential tools.
Mobile Responsive:- Your site looks great on any screen size, enhancing user experience.
Full Control:- Easily update and customize your site to match your brand and goals.

With OptimizePress, your website becomes a powerful marketing tool that attracts visitors and turns them into paying customers.

How We Manage Your Subscriptions Convenience and Expertise in Email Marketing and Lead Generation


At The Takeover Strategy, we use a powerful trio of trusted platforms to help grow and streamline your business: AWeber for email marketing, HubSpot for CRM and lead management, and OptimizePress to build high-performing websites on WordPress.

These tools are central to our Start Service Program: The Digital Takeover, giving you everything you need to launch, grow, and scale your digital presence with confidence.

✔ Full Setup

We create and configure your accounts using your details, ensuring everything is ready for you to hit the ground running once we have finished.

One Simple Monthly or Yearly Fee

All tool subscriptions are billed directly through us, simplifying your admin and saving you time.

✔ Seamless Integration

We connect and integrate each tool into your strategy so everything works together smoothly, from capturing leads to automating follow-ups and managing customers.

✔ Ongoing Management & Support

You get full technical support and maintenance. We handle updates, troubleshooting, and performance checks, so you don’t have to.

Why Choose These Email Marketing and Lead Generation Tools?

We’ve chosen these platforms because they’re reliable, scalable, and designed to help small businesses win online:

AWeber:- Easy-to-use email marketing built for lead generation and customer retention.

HubSpot CRM:- A powerful, intuitive CRM that keeps your sales pipeline organized and your follow-up seamless.

OptimizePress:- A conversion-focused website builder that gives you full control over how your brand is presented online.

Want to Use Email Marketing and Lead Generation Tools Yourself?

Even if you’re not working with us right now, these are great tools to explore on your own. Here’s where you can learn more and get started.

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Powered by trusted platforms
CRM by HubSpot | Email Automation via AWeber | Funnel Design using OptimizePress

Driving success with Email Marketing and Lead Generation techniques

Victoria Street
Melton Mowbray
Leicestershire

Tel: 01664 784033

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