Nottingham Case Studies
Real stories, practical solutions, and results that matter.
From independent retailers to service-led firms, we support businesses across Nottingham with the kind of social media strategy that feels local, looks professional, and actually drives action.
Below is one example that reflects the kind of work we do, and the results business owners can expect when their social media stops being an afterthought and starts working like a real asset.
Meet Elle Simmons
Elle ran a small but stylish home décor shop just off Derby Road. Her physical store had personality, loyal customers, and beautifully curated displays, but online, things were a different story. Her Instagram was inconsistent, Facebook was mostly forgotten, and she hadn’t posted a video in over a year.
“People love the shop when they walk in, but online, I just didn’t know what to do.”
She knew her audience was there, she just didn’t know how to reach them.
Elle Simmons
“I didn’t realize how much business I was leaving on the table. Now I’m getting messages, followers, even local press interest. It feels like people finally see us.”
Elle Simmons, Elle’s Home Finds
Elle's Snapshot
“I didn’t realize how much business I was leaving on the table."
The Solution
“We broke her social strategy into four manageable steps - built for visibility, engagement, and growth.”
Social Media Audit
We reviewed Elle’s Facebook and Instagram accounts, looked at what had worked in the past, identified inactive follower segments, and benchmarked her presence against three local competitors.
Visual & Branding Refresh
We developed simple brand templates using Canva, cover images, story highlights, and post styles, so her feed looked clean, consistent, and recognizable.
30-Day Content Strategy
We built a calendar with 4 post types: behind-the-scenes reels, product highlights, local shoutouts, and expert tips. Everything was scheduled in advance, with clear calls-to-action.
Engagement & Follower Growth Plan
We helped her follow relevant local accounts, respond to DMs with a branded tone, and ran a small giveaway with a nearby florist to drive exposure.
Results & Benefits
What changed after her social platforms were rebuilt with purpose
Elle’s Instagram gained 178 new followers in 30 days, all organic and local
Her post reach tripled, with two reels crossing 1,000+ views each
She received 12 product enquiries via DMs, two of which led to custom orders
A local lifestyle blogger featured her shop on a weekend “shop small” roundup
Best of all, she said: “I finally enjoy posting again, I don’t dread it anymore.”
Result One
+178 Local Followers in 30 Days
Indexed and ranking for local searches like “plumber Leicester” and “emergency plumber near me.”
Result Two
Post Reach Up 3X
All from organic searches and profile clicks, no ads or directories.
Result Three
12 Enquiries via DM
Built instant trust with new customers and helped boost visibility.
Result Four
One Feature from a Local Blogger
Proved mobile setup worked, and that customers wanted fast, direct contact.
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